Jun 24, Angel Yeast held Mid-East and Africa Distributors Conference in the Cairo headquarters. Distributors from Egypt and nearby regions participated in the conference. President Mr. Yu Xuefeng, Global Business Director Mr. Lee Xuesong, Regional General Manager Mr. Ren Tao, Cairo Headquarters GM Mr. Sun Yu Xiang attended the conference.
Mr. Yu Xuefeng introduced the strategy and business motto of Angel Yeast, highlighted that “the pursuit of customer value” is the very important business motto, and Angel Yeast will bring both profit and value to customers and distributors.
The Egypt headquarters came to operation in Feb, 2013. This is the first overseas yeast factory of Angel Yeast, and is also a milestone of Angel’s global strategy. The factory has fasten the supply chain in Egypt and the nearby regions, shorten the supply cycle, and enjoyed the relevant tariff policy, therefore strengthen the competitiveness of Angel Yeast product in Mid- East and Africa.
With focus on Mid-East and Africa market, Angel Yeast operated the first overseas Headquarters in Cairo in 2012. Equipped with technology training, branding, distribution and administration, the Cairo Headquarters now becomes an important base for distributors and customers.
Angel Yeast (Egypt) Company Ltd, located in Cairo, is the wholly-owned subsidiary of Angel Yeast Company Ltd. Angel set up a yeast factory with annual capacity of 15 thousand tons in the new industry zone in Beni Sweif.
The project adopted the world advanced technique and equipment to ensure that the product quality is stable. The factory will provide first class baking yeast and ingredients for Egyptian bakery industry. Most products will be exported to Europe, South America and neighboring countries.
The regional headquarters in Cairo, set up by Angel Yeast (Egypt) company, is equipped with modern baking center. It has functions for office administration, conference, technique and service. The Cairo Headquarters will become the base for Angel Yeast to explore international market, build up Angel Brand, to present the latest technology and yeast product knowledge, and to serve both users and distributors.
In 2011, Angel Yeast Company provided ten-month-training for the Egyptian employees so that they will learn more about Angel Yeast’s culture and become qualified members. The training covered courses such as yeast production technique, quality management, Angel’s culture, handicraft, equipment, environmental protection, management knowhow, teamwork etc.
The Egyptian employees GARBAR and AMR reported about their study, their confidence in Angel's Egypt factory, and made commitment that they will do their best to make achievement. In the speech, AMR said, 'If one can do it, we can do it. If no one can do it, we must do it.'
President and GM Mr. Yu Xuefeng delivered speech for Egyptian staff: Build up the sense of honor and the sense of mission to contribute to Angel Yeast factory and Egyptian Industry;